Hype Luxury Blog

The popular image of the superyacht is one of leisure in its most extravagant form. Sundecks. Jet skis. A chef who once cooked for royalty. This image is not wrong, but it is incomplete — and increasingly, it misses the more interesting story about why the very wealthy are spending...

The 18th-century Grand Tour — that ritual journey through Europe undertaken by aristocratic young men in search of culture, polish, and something approximating wisdom — has a modern successor. It is less codified, considerably more expensive, and it spans the globe rather than the continent. But its underlying logic is...

Walk into the home of a genuine billionaire and the brand landscape is often startlingly spare. There is no logo parade. No collector's shelf arranged to impress. What you find instead are objects chosen for their intrinsic qualities — objects that happen to come from houses with very long histories...

The popular imagination has always been wrong about why the wealthy fly private. The assumption — fuelled by decades of aspirational imagery — is that it is about luxury. The wide seats. The good wine. The absence of middle seats and screaming infants. These are real, but they are incidental....

There was a time — not so long ago — when wealth announced itself. Towers with gilded names. Watches the size of small clocks. Cars that turned every valet queue into a performance. That era is not over, but it has been quietly displaced by something harder to photograph and...