Hype Luxury Blog

For a long time, luxury mobility has been misunderstood. From the outside, it looks theatrical—private jets, chauffeur-driven cars, yachts cutting across blue water. Easy to dismiss as toys for the wealthy. Symbols of excess. Instagram props. But that view misses the point entirely. At the highest levels of global business,...

The ultra-luxury service industry has a flattery problem. It manifests in the language — the relentless superlatives, the breathless descriptions of experiences that are "unparalleled" and services that are "second to none" and moments that are "truly unforgettable." It manifests in the sales process — the presentation that tells the...

The purchase price of a superyacht is the number that appears in the press, the number that anchors the negotiation, and the number that most buyers treat as the primary financial variable in the acquisition decision. It is not the most important number. The most important number is the annual...

The jet card — a prepaid aviation product that promises simplified access to private aircraft in exchange for a deposit, typically between $50,000 and $500,000 — is the most marketed product in private aviation. The marketing is excellent. The contracts are complex. The gap between the two is where the...

There is a version of the ultra-luxury car market that is publicly visible. The Bugatti Chiron. The Lamborghini Sián. The Ferrari SF90 Stradale. These are extraordinary vehicles, produced in numbers that are limited relative to demand and priced accordingly. And then there is the tier above it. The one where...