Super Shopper (browsing online to buy a fancy bag): Oohhh! It looks like a new luxury brand.
Aaahhh…I’m not sure. Let me check the Louis Vuitton bag instead.
Millions of such shoppers seek online marketplaces to buy new luxury brands, but after spending ample time browsing, they go back to the known and popular luxury brands.
Touch and feel are the basis for purchasing any luxury product. Buyers prefer to physically walk to a luxury brand store to experience the product before making the purchase. Popular luxury brands were open to the e-commerce market and tested the waters by checking the online platforms.
Some of the brands earned a share of success online, but the advantage is the familiarity that these brands hold. The buyers are aware of the brand, the value, and the experience they are going to attain in comparison to a new luxury brand name that is emerging online.
Searching for a luxury product on the largest search engine on the internet is not the first choice of any buyer. Another case is that the brands are also very conscious of what kind of brands appear next to their brand. The placement of other brands also plays a part in how this particular fresh luxury brand is positioned.
Reputed luxury brands are embracing the digital media presence and succeeding in the e-commerce game too, but it will be an uphill task to build a luxury brand only with the help of our dear friend Google.
Credit : Photo by <a href=”https://stockcake.com/i/fashionable-online-shopping_734451_912380″>Stockcake</a>
