MUMBAI: Hype Luxury has announced that Martin Mangez, a former senior leader at LVMH has joined the company as Branding & Communication advisor.
For Hype, this is more than a leadership appointment — it’s a defining moment as the company continues its journey to become the world’s most trusted and admired name in ultra-luxury mobility.
He comes from decades spent inside the world’s most iconic luxury maisons, helping craft the narratives, emotions, and experiences that shape how people connect with the very best brands. His work has spanned:
Understanding the psychology of ultra-luxury customers
Preserving brand heritage while creating modern, emotional storytelling
Designing meaningful experiences for elite clients and private client programmes
Leading global campaigns for some of the world’s most respected luxury houses
Throughout his career, he has worked closely with UHNW families, global leaders, cultural icons, and members of royal families — earning a reputation for discretion, warmth, and a deep understanding of what trust truly means at the highest levels of luxury.
He said, “Luxury mobility is entering its most transformative chapter. Hype has created something rare — a brand built on trust, humanity, and thoughtful innovation in a space that has long felt fragmented. I’m excited to help build a global luxury institution that understands people as much as it does products or technology.”
Hype Luxury today manages a mobility ecosystem, connecting access to private jets, luxury yachts, and ultra-luxury cars with a combined asset value of over $650 billion. With a presence across the UAE, India, the UK, and Europe, and with a bold expansion underway in the United States, Hype continues to reshape what effortless, world-class travel feels like.
The company’s momentum over the past year has been remarkable: private jet demand grew by 45%, and Hype maintained a 60% client retention rate — a sign that UHNW travellers are actively seeking brands that deliver privacy, personalisation, and genuine care.
This appointment strengthens Hype’s belief that luxury is not just about movement — it’s about meaning. And with Mangez joining the journey, Hype moves one step closer to defining the future of global luxury mobility.
