When a vessel stretches beyond 60 metres and carries its own submarine, helipad, and a cellar of first-growth Bordeaux, it has ceased to be a boat. It has become a jurisdiction.
The superyacht — once a symbol of summer leisure — has matured into something far more serious for the world’s most mobile principals. It is a primary residence. A floating family office. A private communications hub operating beyond the regulatory noise of any single nation-state.
We have seen principals conduct board meetings in international waters by design. We have seen families spend eight consecutive months aboard, schooling children with private tutors on the aft deck while crossing the Pacific. We have seen the superyacht become the answer to a question that every ultra-high-net-worth family eventually asks: what if home had no fixed address?
The staffing model mirrors a grand estate. Chief stewardesses recruited from the most demanding private households in Monaco. Executive chefs whose résumés include three-Michelin-starred kitchens. Security personnel with maritime and close-protection credentials.
Hype Luxury advises principals at every stage — from new build commissions with European shipyards to crew placement and operational oversight.
The sea does not care about your postcode. Neither do we.




