The EA Who Ran a $4 Million Mobility Programme Alone. What She Wished She Had Known From Day One.
She managed the aviation programme for a principal with a nine-figure net worth. She coordinated three aircraft, two yachts across ...
Why the Most Successful Principals in the World Have One Mobility Contact Saved in Their Phone
There is a particular kind of freedom that the principals we work with describe in almost identical language regardless of ...
The Conversation Every Family Office COO Needs to Have and Almost Nobody Is Havin
At some point in the past 12 months, someone in your organisation approved a mobility expenditure that was suboptimal. Not ...
The Four Calls That Tell You Everything About Your Current Mobility Provider
Here is an exercise worth conducting this week. Call your current aviation broker at 9 PM on a Thursday and ...
What Your Mobility Partner Should Know About You Before You Say a Word
The principal who has to explain their preferences is already receiving a lesser service. Not because the explanation is difficult. ...
The 11-Minute Window That Separates a Good Mobility Partner From an Exceptional One
There is a moment in every private aviation experience that nobody markets and everybody remembers. It is not the flight. ...
How Different Are American Billionaires from the Rest of the World?
It is in wiring. American billionaires are products of a system that rewards risk, celebrates disruption, and publicly glorifies scale. ...
Why Luxury Mobility Is a Strategic Tool, Not a Simple Toy
For a long time, luxury mobility has been misunderstood. From the outside, it looks theatrical—private jets, chauffeur-driven cars, yachts cutting ...
The Ultra-Luxury Mobility Industry Has Been Waiting for a Brand That Treats Its Clients as Intelligent Adults. Here Is Why That Has Been So Rare.
The ultra-luxury service industry has a flattery problem. It manifests in the language — the relentless superlatives, the breathless descriptions ...
Why the Most Important Number in Superyacht Ownership Is Not the Purchase Price
The purchase price of a superyacht is the number that appears in the press, the number that anchors the negotiation, ...
