The Private Jet Card That Looked Like a Deal — And the 47 Pages of Terms That Explained Why It Was Not
The jet card — a prepaid aviation product that promises simplified access to private aircraft in exchange for a deposit, ...
The Pagani Huayra Costs £2.5 Million. There Are 100 in Existence. And the Waiting List Is Irrelevant Because You Cannot Get On It.
There is a version of the ultra-luxury car market that is publicly visible. The Bugatti Chiron. The Lamborghini Sián. The ...
The Honest Reason Billionaires Are Grateful a Brand Like Hype Luxury Exists
There is a conversation that happens, occasionally, between a principal and a mobility partner they have come to trust. It ...
Why Genuinely Wealthy People Never Negotiate. And What That Tells You About How They Think.
There is a pattern that anyone who has worked in ultra-luxury services for long enough will recognise. The client who ...
The Cheap Private Jet Trap — How Intelligent People Lose Money Chasing a Lower Headline Rate
Every year, a number of entirely intelligent, commercially sophisticated individuals — people who would not dream of accepting a vendor's ...
One Family. One Boardroom. Lamborghini, Bentley, Audi, Porsche, Bugatti. The Empire Nobody Discusses at the Dealership.
Walk into a Lamborghini dealership in Dubai and spend £300,000 on a Huracán. Then walk into the Bentley dealership next ...
Rolls-Royce Is Now Effectively a Chinese Brand. Here Is the Data Behind That Statement.
Rolls-Royce Motor Cars does not publish a detailed breakdown of sales by geography. This is not an accident. The granular ...
Rolls-Royce Is a BMW. And Nobody Wants to Talk About It.
In 1998, BMW paid £40 million for the rights to the Rolls-Royce name and trademark. Volkswagen, in the same transaction, ...
The Ultra-Luxury Car Market Has a Provenance Problem Nobody Wants to Name
The ultra-luxury and hyper-car market has developed, over the past decade, an increasingly sophisticated relationship with provenance. The documented history ...
The Pilot Shortage Nobody in Private Aviation Is Being Honest About
The private aviation industry's official position on the pilot shortage is measured and optimistic. Yes, there is demand pressure. Yes, ...
