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Climate Activists Should Be Thanking Private Jets, Not Banning Them.

Climate Activists Should Be Thanking Private Jets, Not Banning Them.
Previous Post

AI Will Not Democratise Luxury. It Will Make It More Exclusive.

The movement to restrict, tax, and ultimately eliminate private aviation has positioned itself as environmentally essential. Fewer jets. Lower emissions. A fairer sky.

The logic sounds clean. The conclusion is precisely wrong.

Because the private jet — the villain of the climate narrative — is, in measurable and documented ways, the primary funding mechanism for the clean aviation future that the activists claim to want.

Follow the Money Into the Future

Hydrogen aviation infrastructure is expensive to build.

Cryogenic refuelling stations. 700-bar pressure systems. Purpose-built terminal modifications. The engineering talent required to design and certify aircraft that have never existed before.

None of this is funded by commercial aviation. The margins in commercial aviation are too thin, the capital cycles too short, and the regulatory environment too conservative to absorb the cost of genuine first-mover investment in unproven technology.

It is funded by private aviation economics.

The per-seat revenue in charter aviation is between 20 and 50 times the per-seat revenue in commercial first class on the same route. That margin is what makes it commercially viable to install a cryogenic refuelling station at a private terminal in Geneva before the technology is mature enough to justify it at Heathrow.

The Beyond Aero BYA-1. The ZeroAvia programme. The SAF supply chains being built right now. These exist because private aviation clients will pay a green premium that commercial aviation cannot support.

The SAF Reality

Sustainable Aviation Fuel currently costs three to five times the price of conventional Jet A-1.

No commercial carrier can absorb that differential at scale without government subsidy — and government subsidy is, by definition, politically cyclical and unreliable.

Private aviation operators and their clients are absorbing it right now. Not because they are required to. Because a growing cohort of UHNWI clients are demanding it — and the economics of private aviation allow the demand to be met.

The SAF supply chain being built on the back of private aviation demand is the supply chain that commercial aviation will inherit when the price comes down.

This is how new energy transitions always work. Premium buyers absorb early costs. Scale follows. Price drops. The technology becomes universal.

The activists who want to ban private jets are trying to eliminate the premium buyer before the scale is achieved.

The Honest Ask

The environmental movement is right that aviation must change.

It is wrong about where to apply pressure.

Banning private jets eliminates the highest-margin, most innovation-tolerant segment of the market — the one segment actively funding the transition. What remains is commercial aviation, with its thin margins, its regulatory conservatism, and its structural inability to absorb the cost of genuine change.

The correct ask is not fewer private jets.

It is more accountable private jets. SAF commitments. Hydrogen investment. Transparent carbon reporting from operators who currently provide none.

That conversation is worth having.

The ban is not.

You do not fund the future by eliminating the people willing to pay for it.

Tags: #Aviation2026#ClimateActivism#ClimateDebate#GreenAviation#HydrogenAviation#SAF#SustainableAviation#UHNWIhypeluxuryPrivateJets
Climate Activists Should Be Thanking Private Jets, Not Banning Them.

Climate Activists Should Be Thanking Private Jets, Not Banning Them.

February 21, 2026
AI Will Not Democratise Luxury. It Will Make It More Exclusive.

AI Will Not Democratise Luxury. It Will Make It More Exclusive.

February 21, 2026
Why the Old Rich Are Terrified of the New Rich.

Why the Old Rich Are Terrified of the New Rich.

February 21, 2026
Indian Billionaires Don’t Get the Respect They’ve Earned. That Changes Now.

Indian Billionaires Don’t Get the Respect They’ve Earned. That Changes Now.

February 21, 2026
The Guilt Around Flying Private Is Manufactured. Here’s Who Made It.

The Guilt Around Flying Private Is Manufactured. Here’s Who Made It.

February 21, 2026
Climate Activists Should Be Thanking Private Jets, Not Banning Them.
Previous Post

AI Will Not Democratise Luxury. It Will Make It More Exclusive.

The movement to restrict, tax, and ultimately eliminate private aviation has positioned itself as environmentally essential. Fewer jets. Lower emissions. A fairer sky.

The logic sounds clean. The conclusion is precisely wrong.

Because the private jet — the villain of the climate narrative — is, in measurable and documented ways, the primary funding mechanism for the clean aviation future that the activists claim to want.

Follow the Money Into the Future

Hydrogen aviation infrastructure is expensive to build.

Cryogenic refuelling stations. 700-bar pressure systems. Purpose-built terminal modifications. The engineering talent required to design and certify aircraft that have never existed before.

None of this is funded by commercial aviation. The margins in commercial aviation are too thin, the capital cycles too short, and the regulatory environment too conservative to absorb the cost of genuine first-mover investment in unproven technology.

It is funded by private aviation economics.

The per-seat revenue in charter aviation is between 20 and 50 times the per-seat revenue in commercial first class on the same route. That margin is what makes it commercially viable to install a cryogenic refuelling station at a private terminal in Geneva before the technology is mature enough to justify it at Heathrow.

The Beyond Aero BYA-1. The ZeroAvia programme. The SAF supply chains being built right now. These exist because private aviation clients will pay a green premium that commercial aviation cannot support.

The SAF Reality

Sustainable Aviation Fuel currently costs three to five times the price of conventional Jet A-1.

No commercial carrier can absorb that differential at scale without government subsidy — and government subsidy is, by definition, politically cyclical and unreliable.

Private aviation operators and their clients are absorbing it right now. Not because they are required to. Because a growing cohort of UHNWI clients are demanding it — and the economics of private aviation allow the demand to be met.

The SAF supply chain being built on the back of private aviation demand is the supply chain that commercial aviation will inherit when the price comes down.

This is how new energy transitions always work. Premium buyers absorb early costs. Scale follows. Price drops. The technology becomes universal.

The activists who want to ban private jets are trying to eliminate the premium buyer before the scale is achieved.

The Honest Ask

The environmental movement is right that aviation must change.

It is wrong about where to apply pressure.

Banning private jets eliminates the highest-margin, most innovation-tolerant segment of the market — the one segment actively funding the transition. What remains is commercial aviation, with its thin margins, its regulatory conservatism, and its structural inability to absorb the cost of genuine change.

The correct ask is not fewer private jets.

It is more accountable private jets. SAF commitments. Hydrogen investment. Transparent carbon reporting from operators who currently provide none.

That conversation is worth having.

The ban is not.

You do not fund the future by eliminating the people willing to pay for it.

Tags: #Aviation2026#ClimateActivism#ClimateDebate#GreenAviation#HydrogenAviation#SAF#SustainableAviation#UHNWIhypeluxuryPrivateJets
Climate Activists Should Be Thanking Private Jets, Not Banning Them.

Climate Activists Should Be Thanking Private Jets, Not Banning Them.

February 21, 2026
AI Will Not Democratise Luxury. It Will Make It More Exclusive.

AI Will Not Democratise Luxury. It Will Make It More Exclusive.

February 21, 2026
Why the Old Rich Are Terrified of the New Rich.

Why the Old Rich Are Terrified of the New Rich.

February 21, 2026
Indian Billionaires Don’t Get the Respect They’ve Earned. That Changes Now.

Indian Billionaires Don’t Get the Respect They’ve Earned. That Changes Now.

February 21, 2026
The Guilt Around Flying Private Is Manufactured. Here’s Who Made It.

The Guilt Around Flying Private Is Manufactured. Here’s Who Made It.

February 21, 2026

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